Privacy policy
Last Updated: July 16, 2025
This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.launny.com (the “Site”) or make a purchase on it.
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. In addition, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
Cookies
Below is a list of cookies we use. We list them here so that you can choose whether you want to allow them or not.
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_session_id — unique session identifier, allows Shopify to store information related to your session (referrer, landing page, etc.).
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_shopify_visit — no data retained, persists for 30 minutes from the last visit. Used by our website provider’s internal statistics tracker to record the number of visits.
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_shopify_uniq — no data retained, expires at midnight (visitor’s local time) the next day. Counts the number of visits to a store by a unique customer.
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cart — unique identifier, persists for 2 weeks, stores information related to your shopping cart.
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_secure_session_id — unique session identifier.
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storefront_digest — unique identifier, undefined if the store has a password; used to determine if the current visitor has access.
Additional technologies include:
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“Log files” — track Site activity and collect data such as your IP address, browser type, Internet service provider, referring and exit pages, and timestamps.
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“Web beacons,” “tags,” and “pixels” — electronic files used to record information about how you browse the Site.
Furthermore, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we use the term “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
How Do We Use Your Personal Information?
Generally, we use the Order Information we collect to process any order placed through the Site (including processing your payment information, arranging shipment, and providing invoices and/or order confirmations). Additionally, we use Order Information to:
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communicate with you;
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assess fraud or potential risks;
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and, when aligned with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information (particularly your IP address) to assess fraud or potential risks and, more broadly, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to evaluate the performance of our advertising and marketing campaigns).
Sharing Your Personal Information
We share your Personal Information with third parties who help us use it for the purposes described above. For example:
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We use Shopify to power our online store — you can learn more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
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We use Google Analytics to better understand how customers use the Site — you can learn more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/(google.com in Bing) -
You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) information page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising here:
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Bing:
https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads(about.ads.microsoft.com in Bing)
You can also opt out of certain services via the Digital Advertising Alliance opt-out portal: https://optout.aboutads.info/?c=3&lang=en (optout.aboutads.info in Bing)
Do Not Track
Please note that we do not alter our Site’s data collection and usage practices when we detect a “Do Not Track” signal from your browser.
Your Rights
If you are a European resident, you have the right to access the Personal Information we hold about you and to request that it be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the details below.
Additionally, if you are a European resident, note that we process your information to fulfill our contractual obligations to you (for example, if you place an order through the Site) or to pursue our legitimate business interests listed above. Also note that your information will be transferred outside Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site, we retain your Order Information in our records unless and until you ask us to delete it.
The Site is not intended for individuals under the age of 7.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to file a complaint, please contact us by email at contact@launny.com, or by mail at:
10 rue de Penthièvre, 75008 Paris, France
